Firma Mattel
powstała w Stanach Zjednoczonych z inicjatywy trzech osób, małżeństwa Ruth i Elliota Handlerów oraz Harolda "Matta" Matsona w 1945 roku. W 1959 roku narodził się sztandarowy produkt firmy - lalka Barbie®, nazwana na cze¶ć Barbary "Barbie" Handler, córeczki założycieli Mattel i wła¶cicielki pierwszej lalki.
Dzi¶ Mattel zatrudnia ponad 30 tysięcy osób w ponad 43 krajach, a produkowane przez firmę zabawki znaj± i kochaj± dzieci ponad 150 narodowo¶ci.
Mattel dzieli swóje produkty i firmy na kilka grup wiekowych:
DLA NAJMŁODSZYCH s± to między innymi: Barney™, Bear In the Big Blue House™, Blue's Clues™, Boom-O™, Classical Chorus™, Disney Games, Disney®, Dora the Explorer™, Fisher-Price® Baby Gear, Fisher-Price® Infant Toys, Fisher-Price® Preschool Toys, Fisher-Price® Rescue Heroes™, Geo Trax™, Grow to Pro™, Laugh & Learn, Little People®, Matchbox® Kids, Mickey Mouse, Miracles & Milestones, Pixter™, Power Wheels®, See 'n Say®, Sesame Street®, UNO®, View-Master®®, Winnie The Pooh
DLA DZIEWCZYNEKAmerican Girl Today®American Girl®American Girl® Books, American Girl® Magazine, American Girls Collection®, Barbie Consumer Products, Barbie Doll of the World, Barbie®, Barbie® Collectors, Bitty Baby®, Boom-O™, Coconut™, Disney and Pixar's Toy Story, Disney Games, Disney Princesses, Disney's Atlantis, Diva Starz™, ello™, Fashion Avenue™, Girls of Many Lands ™, Happy Family™, Hydro Strike, Kelly™, Kitchen Play, Little Mommy, Loving Family Doll House, Loving Family™ Sweet Streets, Magic 8 Ball®, Mary-Kate & Ashley, Mattel Classic Games™, Mattel Games and Puzzles, Mind Trap, Miracle Baby™, My First Dollhouse, My Scene, Nickelodeon® Rocket Power™, Nickelodeon® Rugrats™, Nickelodeon® Wild, ThornBerrys™, Othello™, Outburst®, Pixel Chix, Polly Pocket!™, Rebound®, Scene It?™, Scrabble® (International), Shakira, Shannen & Scooch, Shield Blaster™, Shining Stars®, Skateboard Shannen™, Snap n' Style, Super Electronic Ker Plunk!®, Thumbelina®, Tip-It®, Toss Across®, Tumblin' Monkeys™, UNO®, Vidster™, View-Master®, What's Her Face™, Who Wants to Be A Millionaire?, Wiggly Worms, Winx™
DLA CHŁOPCÓW - 100% Hot Wheels®, Avatar the last Airbender, Batman™, Boom-O™, ESPN Toys, He-man, Hot Wheels®, Hot Wheels® Electric Racing, Hot Wheels® Racing, Jimmy Neutron Boy Genius™, Juicebox™, Justice League™, Looney Tunes™, Magic 8 Ball®, Masters of the Universe®, Matchbox®, Matchbox® Collectibles, Matchbox® Kids, Mattel Classic Games™, Mattel Games and Puzzles, Max Steel™, Nickelodeon® Rugrats™, OnePiece™, Othello™, Scene It?™, Scrabble® (International), Shake n' Go, Shield Blaster™, SpongeBob SquarePants™, Super Electronic Ker Plunk!®, Tip-It®, Toss Across®, Tumblin' Monkeys™, Tyco® R/C, UNO®, Vidster™, Yu-Gi-Oh™,
DLA MŁODZIEŻY I RODZICÓ100% Hot Wheels®, Avatar the last Airbender, Barbie® Collectors, Boom-O™, Fisher-Price®, Fisher-Price® Baby Gear, Hilarium™, Hot Wheels® Racing, Magic 8 Ball®, Masters of the Universe®, Matchbox® Collectibles, Mattel Classic Games™, Mattel Games and Puzzles, Othello™, Outburst®, Rock'em Sock'em™ Robots, Scene It?™, Scrabble® (International), Spellmaster, Timeless Treasures™, UNO®, View-Master®,
